oEmbed is a format for allowing an embedded representation of a URL on third party sites. The simple API allows a website to display embedded content (such as photos or videos) when a user posts a link to that resource, without having to parse the resource directly.
oEmbed is just a standard, and a very well supported one, to say the truth. Yet, just as with all other standards, it requires implementation effort by the site maintainers. At the moment, the fast majority of the Web sites available online do not support oEmbed and perhaps, never will.
NoEmbed tries to solve the problem by taking away the burden of site maintainers having to implement oEmbed. Instead, NoEmbed parses Web sites upon user demand. It tries to extract as much information as possible, in order to provide clients with an oEmbed-like payload ready for rendering in a Web site, app, etc.
NoEmbed was built using Go for minimum resource consumption and maximum performance. It uses a bunch of tried and proven extraction heuristics, or falls back to oEmbed actually supports it.
NoEmbed is in an early phase, so your interest in this stage is extremely important. Please, leave your email for further contact.